Small Business Marketing Software
Ad Alchemy
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Let’s get cracking Frist create a new campaign. I will name this Fast Freddy’s Workshop by service type.
I will give a quick campaign description. We are building a google campaign with a responsive text ads. The campaign type is a thematic campaign and we are going to use two keywords list hit next.
This is where we load our keywords you can either cut and paste. This keywords directly or else load them in from saved keywords. You will notice we have two list the C keywords list is What he theme will be based around and is the keyword.
We can use in our adds for example we will have an add group on the theme tune-up and another add group on the theme break service ETC.
Google machine learning now looks at keywords intent rather than exact keywords.
So this keeps your add group thematically clustered around search intent in the expensive keywords lists are some of the different ways people might search for that kinds of workshop service , You see in this list we have different types of bikes and 56 different bike brands in our build we will combine these with the seed keywords.
Now as you go down you will see the URL section speed ppc creates the url at the keyword lavel.
You want to put your website URL in this section here . Google already adds Your UTM tags automatically.
So you do not need to do that however you can pass other values into the URL for the internal tracking. If you have that capability we will just leave it as our landing page . Now you can safety leave these as the defaults but there are some Advanced options you can make use of under this tab the main one i would ever ad would be change the mix type.
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